Did you know…? From the Founder.

Thanks to the information age, we’re all increasingly more educated about the impact of products on our health and environment and are demanding more natural products, including skincare. It’s my pleasure to share some thought-provoking information and resources I’ve discovered in advancing my own knowledge of natural skincare.

The cosmetics industry is the least regulated industry in the United States.
Stacy Malkan, together with the Campaign for Safe Cosmetics, authored the award-winning book, “Not Just a Pretty Face: The Ugly Side of the Beauty Industry.” The thought-provoking book reveals the secrets of the beauty industry and contains critical information on the hazardous chemicals that are used in some of your favorite products today. www.notjustaprettyface.org

Recently, the Safe Cosmetics Act was reintroduced in Congress, as an increasing number of serious health problems are resulting from the use of dangerous chemicals in personal care products. This Act, if passed, would require manufacturers to list all ingredients on labels. According to Rep. Schakowsky, “Currently, manufacturers are not required to disclose all their ingredients on labels and the FDA has no power to supervise the use of toxic chemicals in cosmetics. Americans are left in the dark about harmful mystery ingredients in personal care products; consumers deserve confidence that the products that they use will not hurt them.”

60 percent of what you put on your skin ends up in your organs.
Michelle Lee, Executive Editor of “In Touch Weekly,” shared insight on putting toxins and chemicals on your body and the benefits of organic beauty products in the CBS Early News Report, “Beauty Products Gone Green.”

Product labels can be deceiving. Learn how to read your skincare labels.
Skincare packaging often deceptively highlights an exotic natural ingredient with the implication that it’s the active ingredient responsible for the product’s benefits. In many cases, the real active ingredient is a harsh chemical not even listed in the ingredients. The exotic natural ingredient is often nothing more than a “label claim” designed to draw the consumers’ attention.

Clear skin begins inside your body.
Donna Gates, author of “The Body Ecology Diet,” offers excellent advice on how to improve your complexion. She suggests that the foundation of healthy skin is a body cleansed of dangerous substances. Once your body is relatively free of toxins, then she recommends feeding your skin with the finest nutrients.

Time marches on.
Many anti-aging skincare products promise to reverse or stop the aging process. Impossible. No product can turn back the clock. But continuous use of the right skincare regimen can slow down the clock while delivering real, visible benefits to your skin. It may not happen overnight, but it can happen over time.

Stress is a major cause of premature aging of your skin.
A recent study, published by the medical journal of the American Society of Plastic Surgeons (ASPS), shows that “stress, not just genetics, adds years to your face.”

There’s more to good skin than moisturizing.
Most people know that moisturizing is key to having a healthy complexion. The skin needs moisture to maintain a proper balance and to produce the enzymes necessary for skin cell turnover.

Many people aren’t aware, however, that removing toxins from your skin is equally important. Detoxifying/exfoliating away dead skin cells before moisturizing is the foundation for beautiful skin. The practice of  “sweating out” harmful toxins in a sauna or through rigorous exercise is a common method of detoxification. But what if you don’t have a sauna or choose to practice a more gentle, non-sweat-producing form of exercise like yoga? You can still remove toxins and dead skin cells by deep cleansing your skin with a good detoxifying/exfoliating product.

It’s advisable to use a heavier moisturizer at night before going to bed.
Sleep is a time of rest for your body, but not for your skin. Your skin’s metabolic rate is highest at night so there are actually more free radicals produced when you’re sleeping. Your skin’s temperature is also raised at night resulting in moisture loss that isn’t replenished by drinking, as it is when you’re awake. Lastly, contact with bed linens also removes moisture from the surface of your skin. All this make it very important to use a heavier moisturizer at night to protect against this naturally occurring moisture loss.

Eye creams aren’t necessary if you have a good moisturizer.
Paula Begoun, a nationally-recognized consumer expert for the cosmetics industry and author of 18 best-selling books including “Don’t Go to the Cosmetics Counter Without Me” and “The Original Beauty Bible,” writes, “There is no reason in the world to waste money buying a separate product that’s labeled as being special for skin around the eyes. All of the marketing hype you’ve heard about how eye creams are specially formulated for the sensitive, thin skin around the eyes, and getting rid of puffy eyes, dark circles, and sagging skin is simply not true. You can save money and take superior care of your eye area by using your face product (assuming it is well-formulated and appropriate for the skin type) around your eyes!”

I hope you have found this information as interesting as I did.

Yours truly,

Moshe Goldenberg
Soypure® Founder